101 Easy Ways to use Google’s New Website Optimizer

Posted on Posted in Usability

I happen to know the people behind this website and they really know their stuff when it comes to user testing. I know some people at the SEO Roadshow met them in Copenhagen.

Well they are passing on some good tips for using Google’s Website Optimiser, which is in Beta and I am in the process of trialling but they have create a fantastic 101 points. A lot that make good sense even if you are not split testing.

If you don’t know about this sort of stuff at the moment ( eg multivariate, taguchi and A/B test) , but I guarantee you will in the near future, next big thing, trust me!

To read more, click the link below or the Squirrel

101 Easy Ways to use Google’s New Website Optimizer

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1 Comment on “101 Easy Ways to use Google’s New Website Optimizer”

  1. A very interesting (and very long) article. I didn’t even know ‘Google Website Optimizer’ existed. Watch the video of the fox – it’s mental! Tip 12 “Co-opetition can teach you a lot about your competitors’ conversion rates. And if your visitors prefer your competitors’ products” is a real gem. Thanks.